9 Places To Promote Your Website for Free

Are you struggling to get more traffic to your website? Writing great content is just the first step.

To get your content seen by a larger audience, you need to promote it. But where do you start? The good news is that there are many places where you can promote your blog for free and I’ll share with you 10 of my favorite places to do this!

These platforms are great for bloggers who are just starting out and want to increase their visibility without breaking the bank. From social media platforms to online communities, I’ve got you covered.

Utilizing Social Media

Social media is a powerful tool for promoting your blog and generating traffic. With billions of users, social media platforms offer a vast audience to share your content with.

Tip: Pick 1 or 2 of these platforms and master them. Promoting your website on all these platforms can take up a lot of your time, so use the ones that are most suited to your target audience.

Here are some of the best social media platforms to promote your blog for free:

Facebook

Facebook is one of the most popular social media platforms with over 2 billion active users. You can promote your blog on Facebook in several ways:

• Create a Facebook page for your blog and share your posts regularly.
• Join Facebook groups related to your niche and share your blog posts there.
• Collaborate with other bloggers or influencers in your industry and share each other’s content on Facebook.

Twitter

Twitter is a fast-paced social media platform with over 330 million active users. You can promote your blog on Twitter by:

• Tweeting your blog posts with relevant hashtags to reach a wider audience.
• Retweeting other bloggers’ content and engaging with their tweets to build relationships.
• Participating in Twitter chats related to your niche and sharing your blog posts there.

Instagram

Instagram has over 1 billion active users and is a great platform for promoting visual content. You can promote your blog on Instagram by:

• Creating an Instagram account for your blog and sharing your posts with relevant hashtags.
• Using Instagram stories and IGTV to share behind-the-scenes content and promote your blog.
• Collaborating with influencers in your industry and sharing each other’s content on Instagram.

Pinterest

Pinterest is a visual search engine with over 400 million active users. You can promote your blog on Pinterest by:

• Creating Pinterest boards related to your niche and pinning your blog posts there.
• Using Pinterest SEO to optimize your pins and boards for search.
• Joining group boards related to your niche and sharing your blog posts there.

LinkedIn

LinkedIn is a professional social media platform with over 700 million active users. You can promote your blog on LinkedIn by:

• Sharing your blog posts on your LinkedIn profile and company page.
• Joining LinkedIn groups related to your niche and sharing your blog posts there.
• Collaborating with influencers or thought leaders in your industry and sharing each other’s content on LinkedIn.

By utilizing social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn, you can promote your blog for free and reach a wider audience.

Don’t forget to engage with your followers and build relationships to keep them coming back for more.

Collaborating with Bloggers and Influencers

One of the best ways to promote your blog for free is by collaborating with bloggers and influencers. These individuals have already built a following and can help you reach a wider audience. Here are some tips on how to engage with bloggers and influencers to promote your blog.

Collaborating with Bloggers

Collaborating with other bloggers in your niche can help you reach a wider audience and build relationships within your community. Here are some ways to collaborate with other bloggers:

• Guest posting: Offer to write a guest post for another blogger’s website. This will give you exposure to their audience and can help you build relationships with other bloggers.
• Co-hosting webinars or events: Partner with another blogger to host a webinar or event. Bundles and summits are particularly popular right now! This can help you reach a wider audience and provide value to your readers.
• Cross-promoting content: Share each other’s content on social media or in your email newsletters. This can help you reach a wider audience and build relationships with other bloggers.

Influencer Outreach

Influencers are individuals who have a large following on social media or other platforms. They can help you reach a wider audience and build credibility for your blog.

Here are some tips for reaching out to influencers:

• Research influencers in your niche: Look for influencers who are already talking about topics related to your blog. This will make it more likely that they will be interested in collaborating with you.

• Personalize your outreach: When reaching out to influencers, make sure to personalize your message. Mention why you are interested in collaborating with them and how you can provide value to their audience.

• Offer something of value: Influencers are often busy and receive a lot of requests for collaborations. Offer something of value, such as a free product or service, to make it more likely that they will be interested in working with you.

By collaborating with bloggers and influencers, you can reach a wider audience and build relationships within your community.

Use these tips to engage with other bloggers and influencers and promote your blog for free.

Leveraging Content-Sharing Platforms

One of the best ways to promote your blog for free is by leveraging content-sharing platforms.

These platforms allow you to share your content with a wider audience, increase your reach, and drive more traffic to your blog.

Here are some of the most popular content-sharing platforms that you can use to promote your blog.

Medium

Medium is a popular social bookmarking site that allows you to publish your blog posts and share them with a large community of readers. The platform has a built-in audience, so you can reach new readers and gain more followers.

Medium also allows you to import your existing blog posts, so you don’t have to create new content from scratch.

Flipboard

Flipboard is another content-sharing platform that allows you to curate and share content with your followers.

You can create your own magazines and add your blog posts to them.

Flipboard has a large user base, so you can reach a wider audience and gain more exposure for your blog.

Mix

Mix is a content discovery platform that allows you to find and share interesting content with your followers.

You can add your blog posts to your Mix profile and share them with your followers.

Mix also has a feature called “collections” that allows you to organize your content into different categories.

Pocket

Pocket is a content-sharing platform that allows you to save and share interesting articles, videos, and other content.

You can add your blog posts to Pocket and share them with your followers.

Pocket also has a tags feature that allows you to organize your content into different categories.

Feedly

Feedly is a content aggregator that allows you to collect and share content from different sources. You can add your blog posts to Feedly and share them with your followers.

Feedly also has a feature called “boards” that allows you to organize your content into different categories.

Bloglovin’

Bloglovin’ is a content-sharing platform that allows you to follow your favorite blogs and discover new ones.

You can add your blog to Bloglovin’ and share your posts with your followers. Bloglovin’ also has a feature called “collections” that allows you to organize your content into different categories.

Participating in Online Communities

One of the best ways to promote your blog for free is by participating in online communities. By joining and engaging with these communities, you can drive traffic to your blog and build relationships with potential readers.

Here are three online communities you can start with:

Quora

Quora is a question-and-answer site where users can ask and answer questions on a wide range of topics. By answering questions related to your blog’s niche, you can establish yourself as an expert in your field and drive traffic to your blog.

Here’s how to get started:

1. Sign up for a Quora account and fill out your profile with a link to your blog.
2. Search for questions related to your blog’s niche and provide helpful, informative answers.
3. Include a link to a relevant blog post in your answer (if allowed by Quora’s guidelines).
4. Engage with other users by upvoting their answers and leaving comments.

Reddit

Reddit is a social news and discussion site where users can submit and vote on content. By participating in relevant subreddits (communities within Reddit), you can share your blog posts and engage with potential readers.

Here’s how to get started on Reddit:

1. Sign up for a Reddit account and find subreddits related to your blog’s niche.
2. Participate in discussions by leaving comments and upvoting relevant content.
3. Share your blog posts (if allowed by the subreddit’s rules) and engage with users who comment on them.

LinkedIn Groups

LinkedIn Groups are communities within LinkedIn where users can discuss industry-specific topics. By joining and participating in relevant groups, you can connect with potential readers and share your blog posts.

Here’s how to get started with LinkedIn Groups:

1. Find LinkedIn Groups related to your blog’s niche and request to join them.
2. Participate in discussions by leaving comments and sharing your expertise.
3. Share your blog posts (if allowed by the group’s rules) and engage with users who comment on them.

Remember to always follow the rules and guidelines of each online community you participate in. By providing value and engaging with other users, you can drive traffic to your blog and build a loyal readership.

Building an Email List

Building an email list is one of the most effective ways to promote your blog for free. By collecting email addresses from your readers, you can keep them engaged with your content and drive more traffic to your blog.

Below I’ll cover two key aspects of building an email list: creating a lead magnet and email marketing.

Creating a Lead Magnet

A lead magnet is an incentive that you offer to your readers in exchange for their email addresses.

This could be anything from a free eBook or a cheat sheet to a discount code or a free trial. The goal is to offer something of value to your readers that will encourage them to sign up for your email list.

When creating a lead magnet, it’s important to keep your target audience in mind.

1. What are their pain points and challenges?
2. What kind of content do they find most valuable?

By understanding your readers’ needs, you can create a lead magnet that is relevant and compelling.

Here are some tips for creating a lead magnet:

• Keep it simple: Your lead magnet should be easy to understand and consume. Avoid overwhelming your readers with too much information.
• Make it actionable: Your lead magnet should provide your readers with actionable steps they can take to solve a problem or achieve a goal.
• Provide value: Your lead magnet should offer something that your readers can’t find elsewhere. Make it unique and valuable.

Email Marketing

Once you have collected email addresses from your readers, it’s time to start email marketing.

This involves sending regular emails to your subscribers to keep them engaged with your content and drive more traffic to your blog.

Here are some tips for effective email marketing:

• Segment your list: Divide your email list into different segments based on their interests, behaviors, or demographics. This will allow you to send targeted emails that are more relevant to each group.
• Personalize your emails: Use your subscribers’ names and other personal information to make your emails feel more personal and engaging.
• Provide value: Your emails should offer something of value to your subscribers, whether it’s exclusive content, special offers, or helpful tips and advice.
• Be consistent: Send regular emails to your subscribers to keep them engaged and build a relationship with them.

Building an email list is a powerful way to promote your blog for free. By creating a lead magnet and implementing an effective email marketing strategy, you can keep your readers engaged with your content and drive more traffic to your blog.

Repurposing Content

If you’re struggling to come up with fresh content ideas for your blog, repurposing your existing content is a great way to breathe new life into your blog.

Repurposing content means taking your existing content and transforming it into a new format, such as videos or infographics.

This not only saves time and effort but also helps you reach a wider audience.

Turning Blog Posts into Videos

Videos are a great way to engage your audience and increase your reach. If you have a lengthy blog post or a resource page, you can break sections of that page down into short videos to publish on YouTube.

You can also use video content on other social media platforms such as Facebook, Instagram, and Twitter.

To turn your blog posts into videos, you can use a tool like Lumen5 or Animoto. These tools allow you to create engaging and professional-looking videos quickly and easily.

You can also use your smartphone to record a short video summarizing your blog post or explaining a concept in more detail.

Creating Infographics

Infographics are a great way to present complex information in a visually appealing way. They can help you attract more readers and increase engagement on your blog.

To create an infographic, you can use tools like Canva or Piktochart. These tools allow you to choose from a variety of templates and customize them with your own text, images, and data.

Infographics are also great for visual search engines like Pinterest.

By creating infographics that are optimized for Pinterest SEO, you can attract more traffic to your blog.

Make sure to include relevant keywords in your title and description, and use high-quality images that are visually appealing.

Repurposing your content is a great way to save time and effort while reaching a wider audience.

By turning your blog posts into videos or infographics, you can engage your audience and attract more readers to your blog. So, go ahead and get creative with your content!

Leveraging Old Posts

If you’ve been blogging for a while, you likely have a few old posts that are still relevant and valuable to your audience. Don’t let those posts go to waste!

You can leverage your old posts to bring in new traffic and engage with your existing audience.

Updating Old Posts

Updating your old posts can breathe new life into them and make them more appealing to your readers.

Here are a few ways you can update your old posts:

• Add new information: If there have been updates or changes to the topic you wrote about, add that information to your post.
• Refresh the design: If your post looks outdated, give it a fresh coat of paint with new images or a new layout.
• Fix broken links: Make sure all the links in your post are still working and relevant.
• Improve SEO: Review your post’s SEO and make any necessary changes to help it rank better in search engines.

By updating your old posts, you can make them more valuable to your readers and improve their performance in search engines.

Promoting Old Posts

Once you’ve updated your old posts, it’s time to promote them! Here are a few ways you can promote your old posts:

• Share on social media: Share your old posts on social media platforms like Twitter, Facebook, and LinkedIn. Make sure to use relevant hashtags and tag any relevant people or brands.
• Add to email newsletters: Include links to your old posts in your email newsletters to remind your subscribers of the valuable content you’ve created.
• Republish on Medium: Republish your old posts on platforms like Medium to reach a new audience.
• Link to in new posts: When you write new posts, link to your old posts if they are relevant to the topic you’re writing about.

By promoting your old posts, you can bring in new traffic and engage with your existing audience. Don’t let your old posts go to waste – update them and promote them to get the most out of your blogging efforts.

Building Backlinks

One of the most important factors in improving your blog’s rankings on search engines is building high-quality backlinks.

Backlinks are links from other websites to your blog, and they signal to search engines that your content is trustworthy and valuable. Here are two effective ways to build backlinks:

Guest Blogging

Guest blogging is a great way to build backlinks and establish your authority in your niche. By writing high-quality content for other blogs, you can attract new readers to your own blog and earn links back to your site.

To get started with guest blogging, find blogs in your niche that accept guest posts. Look for blogs with high domain authority and an engaged audience. Once you’ve found a few blogs, reach out to the editors and pitch them your idea for a guest post.

When writing your guest post, make sure to include a link back to your own blog in your author bio.

This will help readers find your blog and improve your rankings on search engines.

Broken Link Building

Broken link building is a technique for finding broken links on other websites and replacing them with links to your own content.

This technique can be highly effective for building backlinks and improving your rankings.

To get started with broken link building, use a tool like Ahrefs or Moz to find broken links on other websites in your niche. Once you’ve found a broken link, create content on your own blog that can replace the broken link.

Next, reach out to the website owner and let them know about the broken link on their site. Offer to replace the broken link with a link to your own content. If the website owner agrees, you’ll have earned a high-quality backlink to your blog.

Building backlinks takes time and effort, but it’s an essential part of improving your blog’s rankings and establishing your authority in your niche.

By using techniques like guest blogging and broken link building, you can attract new readers to your blog and earn valuable backlinks that will boost your search engine rankings.

Ways To Promote Your Website for Free Takeaways

If you’ve made it this far, wow! You now have a list of 9 great places to promote your blog for free. Remember that promoting your blog is an ongoing process, and it takes time and effort to drive traffic to your site.

To get the most out of these promotion strategies, you need to have a solid blog promotion strategy in place.

This includes creating high-quality content, optimizing your blog for search engines, and engaging with your audience on social media.

One of the most important things to keep in mind when promoting your blog is to focus on driving traffic to your site. This means using the right keywords, creating compelling headlines, and providing value to your readers.

Another important aspect of blog promotion is to be consistent. This means posting regularly and promoting your content on a regular basis. You can use tools like Hootsuite or Buffer to schedule your social media posts in advance, so you don’t have to spend all your time promoting your content.

Promoting your blog for free is a great way to drive traffic to your site and increase your online visibility.

By using the strategies outlined in this article, you can start promoting your blog today and see great results over time. Remember to be patient and consistent, and you’ll be well on your way to building a successful blog.